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“How an Ordinary Manager Transformed a Struggling Business On The Verge Of Collapse Into a $40 Million Company”

Here’s a shocking, yet true, story…

At the start of last year, a good friend of mine took the job of Chief Technology Officer (CTO) at a small technology company.

The company was five years old, but hopelessly unprofitable.

It’s backers – a venture capital company – were growing impatient with the company’s abysmal performance and ordered the Chief Executive Officer (CEO) to appoint someone who could commercialize the company’s technology – so they would finally have a product to sell.

Otherwise, the venture capital company would no longer fund the business.

My friend was excited about the job. He was a bit of a risk taker, and despite the pressure, looked forward to helping the company bring its product to market and build it into a profitable business.

But there was one problem.

A Big Problem

The staff, the CEO warned him, were “incompetent and lazy.”

In fact, one of the reasons the CTO was being hired was to get rid of the “dead wood.”

“Frankly,” the CEO told my friend, “you’ll probably have to fire the lot of them.”

Sure enough, when my friend began working at the new company, he found the staff:

• Barely doing their jobs properly;

• Totally unaware of their roles and responsibilities; and

• Completely unmotivated!

My friend had to agree with the CEO: he would probably have to sack the entire team. But before he did that, there were a few fundamental problems he had to address.

Like providing the staff with the tools and resources they needed to do their jobs!

You see, to my friend’s shock, the employees barely had the tools and resources they needed to do any work… let alone build a commercially viable technology.

There was no stationery... the team used the windows as whiteboards… and they brought in their own personal computers to do their work, despite the fact that these were hopelessly inadequate.

My friend – who had previously worked in both small businesses and large corporations – couldn’t believe any company could run like this, but he didn’t have the luxury of time to wonder about it.

If he was to transform the business, had to get on with it. So he quickly organized new computers, stationery, whiteboards and other basics for the team.

And then...

Something Strange Happened...

After the staff had the right tools and resources to do their work… they began to perform much better.

They began arriving at work on time.

They became happier.

They became more productive.

And their work improved too.

At this point, my friend still planned to fire them, but he couldn’t help but wonder: were the staff “lazy and incompetent” because... they never had the right tools to do their jobs?

Nevertheless, my friend began looking for new staff.

Now, experience told him that finding the right people would take time – time he didn’t have – so, while he looked for new people, he resolved to get the best results he possibly could out of his current employees. So, over the following month, he began to institute some crucial changes.

Among other things, he:

• Got to know each team member as an individual… so he could manage and motivate them accordingly.

• Clarified each person’s roles, responsibilities and goals.

• Involved each team member in brainstorming sessions and key decision making processes, so they all gained more “ownership” over their jobs and the business as a whole.

• Injected more “fun” into the work environment – by doing things that ranged from taking the team out for lunch to asking everyone to devise a fun project they could work on that would help the business.

In fact, my friend implemented all the strategies and techniques discussed in my How To Manage People System. And...

Astonishingly...

The staff blossomed.

Not only did they start working much more effectively… but they began delivering outstanding results.

My friend was so impressed that he completely abandoned the idea of sacking them for fear of losing, not “lazy and incompetent” staff… but “professional and talented” staff.

Meanwhile, it was the CEO who turned out to be lazy and incompetent!

Devious too.

Not only was he barely doing any work apart from ordering people around… but he was also consulting with two of the companies’ competitors!

So he was the one who was asked to leave.

And The Company Flourished

Under my friend’s management, the team built a technology that allowed it to secure a deal worth millions of dollars… literally transforming it from being on the verge of collapse to being a company worth $40 million (and, on some estimations, even more).

All in the space of 9 months.

The Power Of Effective Employee Management

All this goes to show how powerful effective employee management can be.

The power that you, as an “ordinary” manager can also have… For when you manage people effectively... you really can achieve amazing and wonderful things.

Yet, people management isn’t difficult. It’s really only a matter of doing a few things right. It’s just that most managers don’t know what these things are or how to do them!

And that’s why I developed the How To Manage People System – including my book How To Manage People (Even If You’re a Control Freak!): to share these management strategies and techniques with managers and aspiring managers like you.

Not that I always knew these strategies and techniques myself!

It took around 16 years of managing people, being managed by people, and observing others being managed and managing, for me to really “get it”.

But now that I have “got it”, I’m ready to share it. And I’m doing so by offering a resource that any business owner, supervisor or manager can use to become a dramatically more effective manager.

In fact, the How To Manage People System is exactly what it sounds like: a complete system for managing people.

Among other things, it includes a book, a manual, a handbook and a set of templates to guide you in hiring, motivating, managing, team building, coaching and even firing employees.

The How To Manage People System In Detail

In fact, the How To Manage People System covers all the fundamentals of effective people management, including:

• The biggest challenge confronting you as a manager and how to conquer it. How to maintain control over what is done and who does it… without doing everything yourself.

• Whether managing people really suits you... and what to do if it doesn’t. This simple test has freed many of my clients from the misguided thinking that the only way to progress is to keep moving up the management ladder!

• How to leverage all your resources to achieve greater productivity, less wastage, and far superior results from both you and your team.

• A simple, yet extremely powerful test for determining which tasks you should do and which your staff or others should do.

• The 6 critical components of outstanding management.

• How to hire the best people for any position, including a tried and true, step-by-step system for recruiting staff.

• The “golden rule” you need to follow if you want to bring the best out of your employees.

• The destructive myth being perpetuated by management “experts”… and how to avoid buying into it.

• How to motivate your employees to do exactly what you want them to do.

• A simple – yet woefully underutilized – method for really getting to know your people, so you exactly what makes them tick and how to inspire and motivate them.

• The critical key to managing people that is chronically overlooked by managers and companies and organizations everywhere (you got a clue in the true story above)… and what to do to ensure you never make the same mistake.

• The simple – but sadly neglected – approach to monitoring, evaluating and giving people feedback on their work.

• The 5 most common mistakes made in performance reviews and how to avoid them.

• When to give someone a raise… when not to… and when to reward them in other ways instead.

• The crucial difference that sets outstanding managers apart from everyone else, and how to adopt it to ensure you have loyal, reliable and top-notch team members who’ll continue working for you… even if they’re offered a higher salary elsewhere!

• The magic of “systems” – and how to use them to raise productivity, profitability and morale, while simultaneously reducing your personal stress and workload.

• A fresh, new perspective on teams and team building… and what effective team building and management really involves.

• The 6 major issues faced by today’s managers and how to deal with each one.

• Managing change – how to cope with rapid change and help your staff cope with it too.

• What to do if you have underperforming employees – or others you simply need to fire – and how to let them go in the most appropriate way.

• How to manage conflict – from work related conflict to personal conflict – between staff members.

• Crisis management – chances are you’ll be the one to manage a crisis or disaster, so here’s how to do so!

• How to handle the true management killer: stress. Thankfully, everything in the How To Manage People System is aimed at helping you achieve more and slash your stress level.

• Managing upward and across: a method for managing bosses, peers and suppliers.

• Easy to follow guidelines for putting the How To Manage People System principles into practice. Follow this approach and you’ll find the process of becoming a top manager almost effortless.

What The How To Manage People System Contains

Here’s what you get when you invest in the How To Manage People System.

The How To Manage People (Even If You're A Control Freak!) (ISBN 0-9775175-0-0) 300+ page book. This book is the “core” of the system. As the title suggests, it was written for all current and aspiring managers – yes, you can even be a “control freak” and still be an outstanding manager! (Funnily enough, my survey of hundreds of managers across the globe indicates that 51% of people think they are control freaks, while 61% of people think their bosses are control freaks!). The book covers everything discussed above, so, among other things, you'll discover whether or not you should be a manager, the principles of effective management, the fundamental elements of managing people, the most important issues facing managers today, how to manage change, how to deal with conflict, and even how to manage superiors, peers and suppliers. And much more! Value: USD $39.95

The My People Management System manual. As you’ll see, systems are critical component of effective employee management. In this manual you’ll find a step-by-step system you can use as the basis for hiring, managing and coaching your staff. Value: USD $19.95

The My People Handbook. This handbook is an invaluable tool for enabling you to understand, manage, motivate and coach each of your people. You’ll learn how it fits in your “arsenal” of performance management tools when you immerse yourself in the How To Manage People System, but for now, just know that one of the crucial elements of employee management is truly understanding people, and this tool will help you do that. Value: USD $19.95

The Simple Performance Appraisal Form. Here is a set of forms – one for you (being the manager), and one for your employees – that you can download, print and use when conducting performance reviews. As the name suggests – they’re simple… which is why they work so well! Value: USD $9.95

The Coaching Dialogue Prompt. You’ll discover the value of coaching when you read How To Manage People (Even If You're A Control Freak!). Basically, this template is a tool you can use to guide the discussion when coaching each of your employees. Value: USD $9.95

The How To Manage People Game Plan. It’s no use finding out about the principles of employee management if it’s too difficult – or feels too overwhelming – to apply them. So here’s a game plan you can download and print out to help you implement the How To Manage People System. Value: USD $9.95

Free lifetime membership of my exclusive Management Inner Circle. As a member of the Management Inner Circle you'll receive:

Only For Managers Serious About Their Career

I’m pretty sure that almost all managers – both new and accomplished – will benefit from the principles, strategies and techniques I reveal in the How To Manage People System.

But the reality is… this System is not for everyone.

You’ll really only benefit from it if you’re passionate about managing people… and determined to be the most effective manager you can be.

To put it simply, if you regard managing people as a vocation or profession in it’s own right – and wish to excel in that vocation or profession… then you’ll love the How To Manage People System. (And I personally can’t wait for you to get the System and join the Management Inner Circle so we can get to know each other!)

On the other hand, if you view managing people as an irritation… or as an undesirable stepping stone towards other career goals… or as something you just “have” to do to get things done (but would really rather not do)… then it’s probably not for you.

To be honest, the How To Manage People System will probably do little more for you than remind you of all the things you should be doing… but probably won’t ever do!

I hate saying this, but please don’t get the System if that’s the case.

Not that the How To Manage People System is expensive. In fact, while the total value of the System is USD $206.70, your actual investment is just USD $147.

As you can imagine, this is nothing compared to the hundreds or thousands of dollars you might spend on management training or to attend a seminar or workshop … yet it still provides you with everything you need to enhance your management skills.

Nevertheless, if you’re on a tight budget, you don’t even need to invest $147. You can just get the book, How To Manage People (Even If You’re A Control Freak!) for USD$39.95 (plus shipping and handling).

But before you consider this option, let me tell you about a special bonus that you'll also receive if you order the entire How To Manage People System.

So, to summarize, here are your two options:

Option #1

Get the entire How To Manage People System, including the:

Option #2

Get the comprehensive How To Manage People (Even If You’re A Control Freak!) 300+ page book for just $39.95 (plus shipping and handling).

So there you have it.

If you’re serious about your management career… order the How To Manage People System.

If that’s a little beyond your budget… get the How To Manage People (Even If You’re A Control Freak!) 300+ page book.

So order the How To Manage People System now and I’ll ship it to you straight away!

Best regards,

Anna Johnson
Author, How To Manage People System

P.S. Don’t forget, you risk nothing – if you’re unhappy with the How To Manage People System you can return it to me for a no-questions-asked refund at any time within 90 days of your purchase.

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